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Brownwell Bross

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Brownells was a department store in Liverpool Sreet, Hobart, in the main city block between Elizabeth Street and Murray Street.  The history is described by Wendy Rimon in The Companion to Tasmanian History.

Brownells began as David Moses' London Mart, a drapery and general store, built in 1836 when Liverpool Street was a dirt road which became a quagmire in winter. The shop became Brownell Brothers in 1888, and a public company in 1902. It offered a successful mail-order service from inception, and in 1912, it introduced a unique and free service for remote female customers: Brownell's Famous Lady Shopper, known as Aunt Edna. Naturally most of the shopping was done in-house, but Aunt Edna also undertook other commissions and purchased outside goods, which she dispatched with one of her much-prized 'homely, womanly, and sympathetic' letters.
Remodelled in the 1950s using the latest American techniques, Brownells became Tasmania's largest departmental store. It was taken over by Myer in 1959.

The building was destroyed by fire in September 2007.

Source:

Wendy Rimon,  The Companion to Tasmanian History  
http://www.utas.edu.au/library/companion_to_tasmanian_history/B/Brownells.htm.
Accessed 24 March 2016

Image source: http://www.founders-storylines.com/accessible/index.php/storyline/id/theconvictstain/landline/location/tas-hobart

 

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